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Facebook Adds Instagram Scheduling to Creator Studio

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Social media marketers rejoice. If you head over to  Facebook's Creator Studio app , you're likely to see a notification like this at the top of your dashboard. Yes, that's right - native Instagram scheduling, via an official app. Instagram scheduling has long been a headache for social managers, leading to a range of alternative posting options, each of which has its own value and capacity. Most of these options have been limited due to Instagram's API restrictions on what third-party tools can access, and how they can post - though Instagram did provide capacity for third party providers to  facilitate Insta scheduling last year . This new option, however, provides increased capacity, in that you can better see exactly what your Insta posts will look like, which is similar to posting to a Facebook Page natively, as opposed to through a scheduling app. The new Instagram scheduling option has been rolling out to users over the past month, though it lo...
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The Demographics of Social Media in 2019 [Infographic]

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Social media is always changing, and not just in terms of new algorithm updates or platform features, but also in relation to usage, and where people's attentions lie. In the past, for example, your best bet on social would have been to establish profiles for your brand on Facebook and Twitter, with others taking a lesser priority, but now that may not necessarily be the case, depending on your business. Instagram is  on the rise , Pinterest's shifting its  entire use-case , while YouTube has, if anything, become an  even bigger consideration . Google+ is  no more , Snapchat has  solidified its hold on younger users . Depending on who you're trying to reach, there's a range of different factors to take in. To provide some quick insights, this  infographic  from  Jones PR  highlights some key social platform usage stats, and how they currently sit.  You may already be aware of these trends, but it's a good reminder, which may hel...
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Pakistan censorship: 'Hovering above the mute button'

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Image caption Interviews with opposition politicians have been pulled off the air The interview, between one of Pakistan's best-known TV news anchors, Hamid Mir, and leading opposition politician Asif Ali Zardari, was only a few minutes into its transmission when it was suddenly interrupted by an unscheduled ad break and news bulletin. Mr Mir vented his frustration on Twitter, blaming unnamed censors. "We are not living in a free country," he said. Just over a week later, another TV interview, of another opposition politician, Maryam Nawaz Sharif, cut to an unexpected ad break midway. When the break ended, instead of Ms Sharif, viewers were presented with an old interview of a leading figure from the ruling party. The journalist conducting the interview, however, continued with his questions, broadcasting instead online via a video streaming app. These are two of the most prominent examples of what has been termed "unannounced censorship" in Pakistan. L...
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Location: Pakistan
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